01
Profit comes first.
Net profit sits at the centre, and every module follows the same logic.
Back to work
SaaS · UI/UX · BrandingCase Study (02)
Profitz
Designing clarity intoe-commerce profitability
A SaaS analytics platform that shows Shopify store owners what they actually earn, not just what they sell. I joined at the MVP stage and stayed as it grew into a full financial platform.
- Role
- UI/UX & Brand Designer
- Type
- Client work · Freelance
- Platform
- Web, mobile, landing page
- Timeline
- Dec 2025 – Sep 2026
- Scope
- UX architecture, UI design, design system, prototyping, brand identity, landing page
High revenue can hidethin margins.
Challenge
Shopify shows revenue, Meta Ads shows spend, and everything else lives in spreadsheets. Store owners couldn't see what they actually earn.
Approach
One interface built around net profit. Revenue, costs, ad spend and ROAS are arranged around it, from a global overview down to products, campaigns and daily metrics.
Key questions
- 01How much am I actually making?
- 02Which products are profitable?
- 03Is my advertising paying off?
- 04Where am I losing money?
Designing forreal limits.
02
Design for the real case.
Automatic ad-to-product matching isn't always reliable, so users can correct connections themselves.
03
Show the change, not the total.
The competitor watchlist highlights shifts in active ads, because a spike says more than a number.
Built toscale.
One design system of reusable tables, charts, filters and status indicators kept the product coherent, and let dense desktop views adapt to mobile without losing clarity.
Know yourreal profit.
I created the logo and core identity, and designed the marketing landing page for desktop and mobile.
From MVP toplatform.
Over ten months, Profitz grew from a profitability MVP into a platform for financial analytics, advertising, expenses, collaboration and competitor intelligence. The most valuable part was balancing new functionality against simplicity, with decisions built to hold up as it grew.
Case Study (03)